Riverfest Limerick made waves on social media this year with over 1.7 million views of videos featuring the annual festival, an increase of 228% over last year.
Analysis of digital media content also shows more than 9 million total impressions across all Riverfest Limerick social media channels, an 83% increase over 2022.
There were over 192,000 views of the Riverfest.ie page on Limerick.ie.
The Riverfest Festival makes Limerick THE destination for families, foodies and fun runners on the May bank holiday weekend each year.
Limerick’s largest festival showcases the city’s energy while acting as a stage for street artists, thrilling stunts on the River Shannon, live music and cultural events.
This year it took place from Friday 28 April to Monday 01 May and featured many family favourites including: Riverfestival Village, BBQ on the Boardwalk, Riverfest Spectacular Fireworks Display and the Panoramic Wheel, along with new additions: Riverfest Freedrop and ROGU ‘Firestorm’.
The Marketing and Communications team at Limerick City and County Council worked with Piquant Media to manage a three-week multimedia marketing campaign across social, digital, radio and print media.
Topline Figures:
- Total Impressions: 9,037,602 – an increase of 83%
- Total Video Views: 1,745,862 – an increase of 228%
- Total Engagements: 43,927 – an increase of 98%
- Total Link Clicks: 65,121 – an increase of 26%
- Total Website Pageviews: 192,909
Donn O’Sullivan, Head of Marketing and Communications, Limerick City and County Council said: “Limerick's Riverfest 2023 once again highlighted the power of social, local and national media. The results of our report shows that the joy and excitement of the festival connected communities, and created an unforgettable experience for all. It once again confirms that Limerick owns the May Bank Holiday weekend”
Eugene Crimmins, Festivals and Events Officer, Limerick City and County Council said: “The feedback that we were receiving all weekend during Riverfest Limerick was so positive. It is great to see this mirrored by such amazing levels of public engagement on digital platforms. We are always striving to improve and grow this hugely important and popular event for the city and feedback from the public is crucial in helping us do this. It is extremely rewarding to see Limerick showcase itself at its very best - a vibrant, innovative, creative and fun place to live, work and visit.”
