Limerick City and County Council is delighted to have been shortlisted for a prestigious City Nation Place Award 2024 in the category of Best Communication Strategy - Place Brand for it’s campaign, “A Different Kind of Energy”.
The City Nation Place Awards celebrate excellence in place branding and marketing, with entries received from over 30 countries across all continents. The jury is composed of international place brand leaders.
The Limerick Place Brand is the only Irish nomination amongst the best place brands in the world. Also on the shortlist are Costa Rica, Dusseldorf, Scotland, The Netherlands, United Kingdom, Ukraine and Western Cape Province, South Africa.
This recognition of the Council’s “A Different Kind of Energy” campaign reflects the innovative and effective approach to place branding and communication.
Mayor of Limerick, John Moran says the shortlisting is worthy recognition: “Limerick City and County Council’s nomination for Best Communication Strategy highlights its commitment to promoting Limerick as a vibrant and dynamic place to live, work, and visit. The Council’s strategic communication efforts have successfully highlighted Limerick’s community spirit, unique cultural heritage and economic opportunities, contributing to its growing international reputation.”
Director General of Limerick City and County Council, Dr Pat Daly feels Limerick is punching above its weight, saying: “It is particularly noteworthy that Limerick finds itself in the same category as entire countries and much larger metropolitan centres. This achievement underscores the power of Limerick’s innovative communication strategy and its ability to compete on a global stage.”
Head of Marketing and Communications at Limerick City and County Council, Donn O’Sullivan said: “We are honoured to be shortlisted for this esteemed award. It is a testament to the creativity and dedication of the Council’s Marketing and Communications team, supported by our Council colleagues. We work passionately to elevate Limerick’s profile and look forward to continuing our efforts to showcase the best of what our city and county have to offer.”
The Shortlist: Best Communication Strategy | Place Brand
- Costa Rica: Natural Intelligence, entered by essential COSTA RICA
- Düsseldorf, Germany: Turning The UEFA EURO 2024 In Düsseldorf Into “Everybody’s Heimspiel,” entered by Düsseldorf Marketing GmbH
- Limerick, Ireland: A Different Kind Of Energy, entered by Limerick City and County Council
- Scotland: Selling Modern Scotland To The World, entered by Brand Scotland
- The Netherlands: AI Creates Cycle-friendly Streets, entered by Netherlands Board of Tourism & Conventions
- United Kingdom: Getting Back To GREATness, entered by The Cabinet Office
- Ukraine: Volia, Ukraine’s Superpower, entered by BRAND UKRAINE
- Western Cape Province, South Africa: Made In The Cape Pop-up Store, entered by Wesgro
About “A Different Kind of Energy”
Limerick City and County Council (LCCC) launched Limerick’s first-ever place brand, “Limerick. Atlantic Edge, European Embrace,” in January 2020 to promote Limerick globally. The brand highlights Limerick as a unique and vibrant place to live, work, and visit.
Four years later, the brand continues to evolve, focusing on a unified positioning statement that combines Limerick’s grit and warmth to drive collaboration and innovation. This “Limerick spirit” is unexpected, a little mischievous, yet positive and based on real substance. “Limerick. A Different Kind of Energy,” emphasises Limerick’s distinctive energy and spirit, encouraging people to embrace a different kind of experience.
The winners of the City Nation Place Awards 2024 will be announced at the City Nation Place Global conference in London in November.
For more on the City Nation Place Awards visit: City Nation Place Awards 2024 | City Nation Place