It’s time to lace up your walking shoes and step into a healthier, happier lifestyle as Limerick City and County Council unveils the 2025 Limerick on Foot campaign, a vibrant initiative designed to inspire residents and visitors to immerse themselves in the breath-taking beauty of Limerick.
Limerick on Foot champions walking, running, and hiking along some of Limerick’s most beloved routes, with a special 2025 spotlight on three enchanting trails in County Limerick, all enhanced with funding from the Outdoor Recreation Infrastructure Scheme (ORIS):
New imagery and captivating video content for each trail will be showcased throughout the campaign.
The multi-platform campaign features:
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Run it, Walk it, Love it with the Limerick on Foot Guide: Available in both print and digital formats.
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Limerick City Loop Walk and Three Bridges Walk: Updated guides in print and digital formats.
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Kids Activity Sheet: Available in print and downloadable formats.
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Social and Digital Content: Fresh and existing imagery and video content will be shared across social media and digital platforms.
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E-Newsletters: Dedicated newsletters will be sent out during the three-week campaign.
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Influencer Engagement: Trisha Lewis, Michelle McNulty, and Tadhg O’Brien are ambassadors for the campaign.
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Exciting competition: Keep your eyes peeled on our Limerick.ie social media channels for a fantastic prize giveaway!
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Public Engagement at Crescent Shopping Centre: A chance to connect with the community, promote the brand, and distribute campaign literature and merchandise this Saturday, 25th January.
Mayor of Limerick, John Moran, encouraged participation, saying:
"The Limerick on Foot campaign is a fantastic initiative that encourages everyone to embrace a healthier lifestyle. By exploring our beautiful trails, we are improving our physical and mental health. This aligns perfectly with the “More Healthy Limerick” pillar of the Limerick Mayoral Programme, emphasising the importance of physical activity on people’s physical and mental well-being."
Donn O’Sullivan, Head of Marketing and Communications at Limerick City and County Council, highlighted the campaign's impact:
"We are thrilled to launch the 2025 Limerick on Foot campaign. This award-winning initiative promotes physical activity while showcasing the natural beauty of our county. The trails and new resources will provide residents and visitors with wonderful opportunities to enjoy the outdoors and stay active."
Find Limerick City Routes HERE
Discover County Limerick Trails HERE
For more information on the Limerick on Foot campaign, visit Limerick.ie/Walking.
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