Limerick City and County Council (LCCC) is committed to enhancing the quality of life for all who live in, work in, and visit Limerick. Through initiatives like our new Tourism Strategy, we will strive to create a vibrant, inclusive and sustainable city.
We are excited to announce the launch of a comprehensive survey aimed at understanding and improving Limerick's Tourism offering. As part of our five-year plan, we invite business owners and organisations to share their insights and experiences.
Scope of the new Tourism Strategy
The new Tourism Strategy will strive to encompass all policies, strategies, brands, attractions and activities that fall under the remit of LCCC and plug the gaps that currently exist in our offering. This includes, but is not limited to:
- Limerick’s Wild Atlantic Way Gateway City Status
- Limerick City as a ‘Tourism Hub’
- Limerick’s involvement in ‘Ireland’s Hidden Heartlands’
- Evolution of the brand of Limerick
- Georgian Limerick
- Discover Limerick DAC
- Food Offering & Restaurants
- Festivals and Events Unit – Riverfest, etc.
- Destination Experience Development Plan (DEDP) being commenced by ‘Ireland’s Hidden Heartlands’ in the next few months. LCCC will be on this steering group committee
- Key Challenges – Pandemic legacy, etc.
- Our Music Industry
- Our Sporting Facilities
- Our current and intended attractions like Limerick Greenway, Lough Gur, International Rugby Experience, Game Cube and medieval heritage in Kilmallock, Askeaton, Mungret and elsewhere
- Key Opportunities – Temperate climate, regional brands, increased overseas capacity, Ryder Cup 2027, etc.
- Guiding Principles – Great place to live, sustainability, climate action, collaboration, innovation, new technologies, etc.
Our goal is to broaden Limerick’s current Tourism offering. We want heritage assets and amenities to work for locals and visitors from both home and abroad. but particularly within Limerick or within Ireland. We know we need to maintain and improve what we currently offer, in turn fostering a secure and inviting atmosphere and making Limerick an attractive destination for all and a more liveable place to live.
Purpose of the Survey
The purpose of this survey is to understand the Tourism offering from the following viewpoint:
Business Owners and Organisations: We seek input from those who service the community to gain insights into the operational environment and identify areas for improvement and where support is needed to provide services to consumers and clientele.
Survey Participation
The survey is open until 9pm on Thursday 31st October 2024.
Call for Participation
We urge all businesses and organisations to participate in this survey. Your input is invaluable in shaping the future of Limerick’s Tourism offering. Together, we can create a thriving, dynamic city and county that offers something for everyone.
To participate in this survey, please click on the following link:
Mayor of Limerick, John Moran encouraged people to participate, saying,
“A thriving tourism economy and ecosystem is a strong indicator of a good quality of life and more liveable and healthy Limerick. It is essential for Limerick to be vibrant, dynamic and safe, a desirable place to visit, explore and stay instead of traveling through to reach another destination. By listening to our businesses, we can create a strategy that reflects the true needs and desires of all. This survey provides a very important opportunity for anyone with an interest in our city and county to have their say and to share their insights and experience”.
Senior Executive Officer for Tourism, Festivals & Events at Limerick City and County Council, Eileen Coleman said,
“Limerick City and County Council is committed to enhancing the tourism offering in Limerick for all communities. Working together, we can add to what Limerick currently offers and transform our county into a dynamic destination that has something for everyone, making Limerick a top location of choice for tourists. I encourage everyone to participate in our survey and help shape the future of Limerick”.